Head Designer at Azza Fahmy Jewellery
Amina Ghali, Azza Fahmy’s youngest daughter, joined Azza Fahmy Jewellery in 2005. She has spent the first 3 years working behind the scenes designing and developing pieces across the brand’s different collections, impactfully endorsing and applying the brand’s ethos of producing unique pieces with subtle cultural references and a contemporary modern twist.
The yearning to be a designer began at an early age when visiting her mother’s workshop, however, Amina began realizing her talent when she started putting her passion to practice. Amina initially studied contemporary jewellery in Italy’s Alchimia School for a year, followed by a BA in jewellery design and silversmith at the University of Central England, Birmingham, UK.
After years of researching and practicing her art, Amina successfully launched her first Azza Fahmy Jewellery collection in 2008. She has launched various collections since and designs side by side Creative Director Azza Fahmy as her design partner. Amina has recently embarked on the ‘Azza Fahmy for Matthew Williamson’ Fashion Week SS’13 & AW’14 retail and catwalk collections in addition to the launch of the 2nd ‘Azza Fahmy for the British Musuem’ Bespoke culture collection celebrating the museum’s exhibition ‘Egypt: Faith after the Pharaohs.’ Amina has managed to introduce new concepts to the market which have added a necessary edge to the Azza Fahmy Jewellery design house.
This Fireside Chat will address the vast range of attributes required to build a Creative Brand; how to channel the creative-process, build an identity, allocate the resources needed to form and develop a Brand, and push it past country borders. Azza Fahmy representatives will discuss examples of the expansion challenges faced, their various educational paths, […]