Director of Media Partnerships MENA at Twitter
Kinda Joined Twitter as the Director of Media Partnerships for the Middle East and North Africa. Her team focuses on accelerating Twitter’s push for content partnerships across the news, politics, sports, TV and entertainment verticals through working with key publishers to prioritize Twitter as their first and immediate platform to reach, delight and engage with their audience across Twitter’s live, public platforms, including Twitter, Vine and Periscope. Kinda has over 12 years of international experience in digital media, marketing and analytics acquired in both the Middle East and North America. She joins Twitter from Microsoft where she was the Editor-in-Chief responsible for English MSN Arabia. Prior to that she led the media operations division at Yahoo Maktoob. Previously, she played an instrumental role in shaping the digital and data strategy at companies such as EMAP Middle East, the Yellow Pages group and the National bank of Canada. Kinda holds an MBA in marketing and finance from Concordia university in Canada and a BSc in computer science from the American University of Beirut.
The growing trend in live video and mobile usage in the region provides a great opportunity for media organizations and content creators to capitalize on. The public nature of Twitter, a platform where live events come to life, allows both media organizations and content creators to play a significant role in creating premium mobile content, […]