Growth Marketing Head at Instabug
Yasmine Helmy is the head of growth marketing at Instabug, which is a leading tech company that is labeled the number 1 startup in Egypt according to Forbes. She is managing the marketing team to grow Instabug’s users, advocate the brand within the community, as well as generate leads and enhance conversions. She is also pursuing her passion for social entrepreneurship and impact driven businesses by leading the Hult Prize team in Egypt to solve the country’s most pressing issues. Yasmine holds a joint bachelor’s degree in Business Administration and Integrated Marketing Communications from the American University in Cairo.
In this workshop participants will be asked to pinpoint their startup’s nature, niche, and the strategies they used to launch and scale. They will be taken through different techniques on how to plan milestones, new goals, strategies, as well as hacks they can use to grow quickly.